AI-Assisted Creative Direction

Nike "After Dark" Campaign

Nike "After Dark" Campaign

Nike "After Dark" Campaign

After a trip to Berlin, I drew inspiration from the city's club culture to create a fictional Nike campaign and explore AI as a creative partner—from concept development and art direction to campaign imagery.

After a trip to Berlin, I drew inspiration from the city's club culture to create a fictional Nike campaign and explore AI as a creative partner—from concept development and art direction to campaign imagery.

What if Nike made ravewear?

The Art Direction

The Campaign

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