Mobile Product Design
Rebuilding the
Insider app
Role:
Senior Product Designer
Team:
1 Product Lead • 5 Engineers
Results:
4× Engagement
250% Subscription Growth
Overview
Business Insider (branded "Insider" at the time) replaced its third-party mobile platform and invested in an in-house product team focused on engagement, retention, and subscriptions.
We rebuilt the app from the ground up – redesigning every core experience while creating a scalable foundation for future growth.
As one of the first members of the team, I partnered closely with the Product Lead to establish our product and design practices – shaping how we collaborated, planned, and shipped.
Building the Foundation
Before optimizing engagement and subscriptions, we first established the app's core architecture. I designed the authentication and subscription flows – defining how guests, registered users, and subscribers moved through the product.
Engineering Partnership
Building a brand-new app required close collaboration beyond the design phase.
Working alongside engineers throughout implementation, I refined interactions, resolved edge cases, and translated design intent into a polished user experience.